Maybe you’re already selling in Europe.
Maybe you’re preparing to enter the market seriously.
But how do you turn that opportunity into real growth?
More customers. More revenue. A stronger position in Europe.
Unmute Asia helps ambitious Asian manufacturers build and accelerate their commercial growth across Europe.
Your European Growth Partner.
THE CHALLENGE
THE OPPORTUNITY IN EUROPE CAN BE HUGE.
Turning that opportunity into real growth is the challenge.
What works successfully in Asia does not automatically work the same way in Europe.
European buyers have different expectations. They evaluate suppliers differently. Trust is built differently. And business relationships develop in different ways.
The challenge is not simply getting your products into Europe.
The challenge is building a commercial position that helps your company grow there.
Hongkong + The Netherlands
One team. working from hong kong and the netherlands
Winning business in Europe is a different game.
European buyers have different expectations, evaluate companies differently and need confidence before they engage.
That’s why Unmute Asia works from both sides.
Our team in Hong Kong understands your language, culture and way of doing business. Our team in the Netherlands understands the European market, its buyers and what it takes to win their business.
Together, we bridge the gap between Asia and Europe. As one team.
CArrie tse
Managing Director — Unmute Asia
Have a question about growing your business in Europe?
Talk to me. I’m based in Hong Kong and work directly with our team in the Netherlands.
- carrie@unmuteasia.com
MEET the TEAM
growth gets stuck
where is you european growth getting stuck?
You may already have strong products, reliable production and years of international experience. But that strength is not always translated into the strongest possible commercial position in Europe.
- Maybe your European business still depends heavily on distributors, trade fairs or existing relationships.
- Maybe European buyers understand what you manufacture but not clearly why they should choose you.
- Maybe you already have strong European customers, but their trust and success are hardly visible to new prospects.
- Maybe your sales team has a strong product to sell, but not yet the strongest commercial story and tools around it.
- Or maybe the opportunity lies somewhere completely different.
Every company is different.
That is why we first understand where you are today, where you want to go and what is standing in between.
OUR APPROACH
From ambition to execution
01
UNDERSTAND
We start with your business.
- Where are you today?
- What are your ambitions in Europe?
- What is already working?
- Where do you want to grow?
02
IDENTIFY
We look at your business through a European commercial lens.
Where are opportunities being missed?
Where can you become stronger?
What could create the greatest commercial impact?
03
STRATEGIZE
Together, we determine the right direction.
That might involve positioning, market approach, sales tools, buyer experience, visibility, trade show strategy or the way your company builds trust.
04
execute
We don’t stop at recommendations.
Our team can help turn the strategy into reality across Asia and Europe.
05
grow
We learn from the market, improve and continue looking for new opportunities to strengthen your position in Europe.
Strategy when you need direction. Execution when you need action. One partner throughout the journey.
Situation
WHAT THIS CAN LOOK LIKE
Situation 1
You're preparing for an important international trade show.
Whether the event takes place in Europe, China, Hong Kong or elsewhere, the question is the same:
- How do you make the most of the opportunity to connect with European buyers?
- Who do you want to attract?
- How should you position yourself among competitors?
- What should a European buyer understand about your company within seconds?
- How do you communicate your strengths in a way that feels relevant to them?
- And how do you make sure your presence supports your wider European growth ambitions?
We help you turn an international trade show into a stronger commercial opportunity in Europe.
Situation 2
You're already selling in Europe, but want to grow faster.
You have the products. You have the experience. You may already have strong European customers.
But there could still be untapped commercial potential.
- Maybe your positioning could be stronger. Maybe your value is not yet communicated clearly enough to European buyers.
- Maybe your existing European customer relationships could do much more to build trust with new prospects.
- Or maybe your sales team needs stronger tools and communication to explain why buyers should choose you.
We identify what could strengthen your commercial position and help you make it happen.
Situation 3
You're preparing to enter Europe.
Where should you start?
How should you position your company?
What do European buyers need to understand about you?
What will help build trust?
And how should you present your company in a way that feels relevant to the European market?
We help you build a strong commercial foundation for Europe from the start.
European expertise. Proven in practice.
Unmute has years of experience helping organisations strengthen their positioning, communication and commercial presence across Europe.
That experience forms the European foundation behind Unmute Asia.
founder story
Why Unmute Asia exists
“Ten years ago, I moved to Asia to study Marketing Management in Asia, living and studying in China, Thailand and Indonesia.
One question kept coming back to me:
“If I wanted to build a business here, where would I even begin?”
The language, culture and way business was done felt completely different from what I knew in Europe.
It made me realise that the same challenge must exist in reverse.
Years later, conversations with Asian entrepreneurs confirmed exactly that.
That insight became the starting point of Unmute Asia.”
Mick Romeijn
Founder, Unmute Asia
FINAL CONTACT
Let's talk about your ambition in Europe.
Where are you today? Where do you want to go? And what could help you get there faster? Let’s explore the opportunity together.